BYG
A one question survey on the thank you page, answered by people who just paid. That is honest attribution.
Where did you first hear about us?
Pick an answer to file it against the order.
One question, answered by someone who just paid. That is attribution you can act on.
Five things BYG does, one at a time
Where did you first hear about us?
BYG inside the Shopify admin
3 screens


BYG turns one question into a channel report
Answers from people who already paid, attached to their orders.
Sound familiar?
Why merchants install itBefore you install
Stop 4 of 5One stop in the order journey — the apps either side handle the moments before and after.
“Super easy and quick setup. Fits my budget…”
hpcrystal, United StatesRead them on Shopify ↗Common questions
BYGHow do I find out how customers heard about my store?
BYG adds a post purchase survey to the Shopify thank-you page asking a question such as 'Where did you first hear about us?'. The answer is stored against the order, so you can see self-reported attribution next to real order values rather than relying on GA4 session data.
Why does GA4 report so much direct traffic and what can I do about it?
Direct usually means the referrer was lost, which is common with dark social, messaging apps, podcasts and word of mouth. Asking the buyer directly on the thank-you page recovers attribution that analytics cannot see, because the answer comes from the person who just paid.
Can I ask more than one question?
Yes. BYG supports conditional follow-up questions based on the first answer, NPS scoring, and targeting by order value, product or customer data. Responses can be exported or synced to Klaviyo on the Advanced plan.